West Quay Shopping Centre, Southampton

Protel was recently appointed to undertake an important research study in West Quay shopping centre, Southampton.  The objective of the study was to understand the modes of transport people use and the decisions made when choosing how to get to the centre.

The client was keen for as many visitors as possible to complete the survey, so Protel arranged for a mixture of their own interviewers to be deployed in the centre and the use of ‘self complete’ kiosks so visitors could complete the survey themselves. All the questionnaires were completed using iPads, with results available for the client to view on a daily basis.

Visitors to the centre were more than happy to use the Kiosks and over three days we achieved 700 completed surveys, 150 more than we had anticipated!